What causes the downfall?

About a month ago I read about Blockbuster filed for chapter 11 (bankruptcy), and today the Crystal Cathedral suffered the same fate. The former a home entertainment giant and the latter a mega church, though two different industries, the cause of their downfall is the same, failing to respond to cultural change (not market demand).

This should alert those who are involving in church planting or planning. What is church and what should be the 21st century church?

Contextualization of the Lord's Supper

A missionary in our class shared yesterday how the Indians contextualize the Lord's Supper. As coconut is commonly used in nearly all Hindus religious occasions, so the converted Hindus use coconut as sacrament element in the Eucharist (Holy Communion).

Instead of breaking bread, they break the coconut. They drink the coconut water and eat its flesh in remembrance of the Lord's suffering for the world. This, perhaps, is one of its kinds of contextualization - read into the text for its original meaning vs. bring its meaning into the context.